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Michelle's Mission

Michelle's Mission reinvests 10% of 110 Co profits back into the world to do good in the interests of human compassion and wellness.

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(Michelle's Mission) products are inspired by Michelle Nicole Collanton (1990-2024).​ 

 

The first collection of wall art includes photos, taken by Michelle before she passed, of calming nature scenes. They have a slightly purple tinge in their design, as this was her favorite color and the color of her birthstone.​

 

More products and collections will be announced.

At 110 Co, we believe in putting our purpose into practice. We're more than just a lifestyle brand — we're a movement that energizes, supports, and uplifts artists and communities.  With a deep commitment to giving 110% in everything we do, Michelle's Mission is focused in philanthropy, collaboration, and local impact.  From creative partnerships to community-driven projects, our goal is to serve with intention and give back meaningfully.  Stay tuned as we roll out new ways to get involved and make a difference together.

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Mountain Lake

Finding Our 110 Percent

Finding our 110 percent isn’t about being perfect — it’s about discovering how much more we’re capable of when we commit fully to our growth, goals, and vision.

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Everyone hits walls.  Everyone faces resistance.  But the 110 mindset is about pushing past the moments when it would be easier to quit.  It's about tapping into the part of us that knows we're made for more, even when it feels uncomfortable or uncertain.

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110 percent looks different on everyone.  For some, it's waking up early to chase a dream.  For others, it's taking the first step after a setback.  It's about staying committed, digging deeper, and believing that what we’re working toward is worth every ounce of effort we have to give.

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We'll never be perfect, but every moment that we embody it, we can​ unlock a life that's bigger, bolder, and more true to who we were meant to be.

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